SaaS Product Development
From product hypothesis to a multi-tenant platform with billing, onboarding and the metrics to steer it.
Most SaaS products do not fail because the software was bad. They fail because onboarding leaked customers, billing could not express the pricing the market wanted, or nobody could tell which accounts were about to churn.
We build SaaS platforms end to end — tenancy, onboarding, billing, entitlements and product analytics — so the commercial mechanics are engineered as carefully as the features.
How we approach it
We build the narrowest thing that can be sold, put it in front of real customers, and expand from evidence. Pricing and packaging are treated as product decisions with engineering consequences, and designed to change.
Why this matters
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Sellable sooner
A commercially complete first release rather than a demo that still needs billing bolted on.
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Pricing you can change
Plans, limits and entitlements as configuration, so a pricing change is not a release.
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Onboarding that converts
Signup, trial and activation instrumented so you can see exactly where people stop.
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Metrics that steer
MRR, churn, activation and expansion measured in the product, not reconstructed in a spreadsheet.
What is included
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Multi-tenancy
Tenant isolation designed for your risk profile, from shared schema to dedicated database.
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Billing and entitlements
Subscriptions, usage metering, trials, proration and dunning through Stripe or Paddle.
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Self-service onboarding
Signup, workspace creation, invitations and role management without a support ticket.
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Product analytics
Event instrumentation and cohort reporting wired in from the first release.
How we deliver it
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01
Discover
Workshops with the people who will use it, a map of the systems the product has to fit alongside, and written agreement on what success looks like.
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02
Design
Architecture, data model and interface prototypes, reviewed with your team before any production code is written.
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03
Build
Two-week increments with a demo environment you can use throughout, so the roadmap stays open to change.
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04
Harden
Load testing, security review, accessibility audit and the operational tooling needed to go live safely.
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05
Operate
Support, iteration and a documented handover whenever you decide to run it in-house.
What you receive
- Product and pricing model with entitlement design
- Production multi-tenant platform
- Billing integration with tested proration and dunning
- Analytics instrumentation and founder dashboard
- Runbook, monitoring and handover documentation
Tell us about your idea, and we'll make it happen.
Have a problem that needs solving? We would like to hear about it.