Search Engine Marketing
Paid search built around intent and margin, not impressions.
Paid search rewards discipline over budget. Accounts bleed money on broad match terms nobody checked, brand traffic that would have arrived free, and conversions counted twice.
We build paid search around intent and margin — structured accounts, tight negatives and bidding informed by what a customer is actually worth.
How we approach it
We verify conversion tracking before spending anything. Roughly half the accounts we audit are optimising towards a conversion that is misconfigured.
Why this matters
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Spend follows intent
Budget concentrated on searches with genuine purchase intent.
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Managed to margin
Bidding informed by product margin and lifetime value, not just CPA.
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Waste removed
Negative keyword discipline and search-term review every week.
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Reported honestly
Deduplicated conversions reconciled against your CRM.
What is included
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Account structure
Campaigns organised by intent and margin, not by whatever grew organically.
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Keyword and negative strategy
Match-type discipline with weekly search-term mining.
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Ad and landing page testing
Copy and destination tested together rather than in isolation.
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Conversion tracking audit
Verified, deduplicated tracking reconciled with your CRM.
How we deliver it
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01
Baseline
Current performance, tracking accuracy and the commercial targets paid search is accountable for.
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02
Plan
Audience, message and channel mix, with a forecast we are willing to be held to.
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03
Launch
Build, quality-assure and release, with measurement verified before spend starts.
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04
Test
Structured experiments on the variables that move the number, one change at a time.
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05
Report
Monthly reporting that ties activity to pipeline, including the tests that failed.
What you receive
- Account audit and conversion tracking verification
- Restructured campaigns and keyword strategy
- Ad copy and landing page test plan
- Bidding strategy tied to margin
- Monthly performance and spend reporting
Tell us about your idea, and we'll make it happen.
Have a problem that needs solving? We would like to hear about it.