UI/UX Design
Research-led interface design that reduces effort for the people who use your product every day.
Good interface design is mostly subtraction. The screens people use every day should ask for less attention over time, not more, and the measure of success is how little the interface is noticed at all.
We do research-led interface design: we watch people work, find where the product costs them effort, and design the change — then test it before it reaches an engineering backlog.
How we approach it
Every design decision traces to something observed. Where evidence is thin we say so and design an experiment, rather than defending a preference as a principle.
Why this matters
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Less effort per task
Journeys shortened where the evidence says people are struggling.
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Fewer support tickets
Confusion designed out instead of documented around.
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Accessible to everyone
WCAG 2.2 AA considered in the design, not patched after build.
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Build the right thing
Ideas tested with users before they consume engineering budget.
What is included
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User research
Interviews, usability testing and behavioural analysis, written up honestly.
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Journey and flow design
End-to-end flows including the error and edge cases most designs skip.
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Interface design
Detailed screens with states, responsive behaviour and motion specified.
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Developer handover
Specifications, tokens and a working session with the build team.
How we deliver it
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01
Research
Interviews, analytics review and usability testing to establish where the product currently costs people effort.
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02
Frame
Problem statements and success measures agreed with stakeholders before any visual work.
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03
Design
Concepts, then detailed interface work, reviewed in the open at every stage.
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04
Validate
Prototypes tested with real users, with the findings written up including the uncomfortable ones.
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05
Hand over
Specifications, assets and a working session with the engineers who will build it.
What you receive
- Research findings and prioritised opportunities
- User journeys and flow diagrams
- High-fidelity interface designs with all states
- Usability test results
- Developer handover pack and design tokens
Tell us about your idea, and we'll make it happen.
Have a problem that needs solving? We would like to hear about it.