User Experience Research
Interviews, usability testing and behavioural analysis that settle arguments with evidence.
Most product arguments are not about facts, they are about competing guesses. Research settles them cheaply — a week of structured evidence usually costs less than one sprint spent building the wrong thing.
We run interviews, usability testing and behavioural analysis, and report what we found including the parts that contradict the plan.
How we approach it
We agree the decision the research needs to inform before recruiting anyone. Research without a decision attached is expensive reassurance.
Why this matters
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Arguments settled
Evidence replaces the loudest opinion in the room.
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Cheaper than building it
Problems found in a prototype cost a fraction of problems found in production.
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Real users, not proxies
Recruitment from your actual audience, not a convenient internal sample.
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Findings you can act on
Specific, prioritised recommendations rather than a hundred-page deck.
What is included
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Discovery interviews
Structured conversations about how work is actually done today.
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Usability testing
Moderated and unmoderated testing on prototypes or the live product.
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Behavioural analysis
Analytics, session replay and funnel analysis to size what we observe.
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Accessibility research
Testing with assistive technology users, not just automated checks.
How we deliver it
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01
Research
Interviews, analytics review and usability testing to establish where the current experience currently costs people effort.
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02
Frame
Problem statements and success measures agreed with stakeholders before any visual work.
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03
Design
Concepts, then detailed interface work, reviewed in the open at every stage.
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04
Validate
Prototypes tested with real users, with the findings written up including the uncomfortable ones.
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05
Hand over
Specifications, assets and a working session with the engineers who will build it.
What you receive
- Research plan with the decisions it will inform
- Session recordings and annotated notes
- Findings report with prioritised recommendations
- Personas or journey maps where useful
- Playback session with the product team
What clients say about this work
“The research phase changed our product direction. Painful at the time, obviously right in hindsight.”
TL Tomas Lindqvist
Product Lead, Nordwave Energy
Tell us about your idea, and we'll make it happen.
Have a problem that needs solving? We would like to hear about it.